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We believe that structured "F-word conversations", about how people truly feel in their workplace and how they want to feel, are the key to lifting culture and performance. In 2018 we successfully launched The Emotional Culture Deck, our first card-based tool. Seeing it used by over 5,000 leaders worldwide in 18 countries, at organisations including Xero, Starbucks, Westpac, Air New Zealand, InfusionSoft, Panasonic, Daimler, and New Zealand Rugby, gave us the inspiration and confidence to develop The Customer Experience Deck.