Our talented UX crew, research lead Ashley Broatch and product design lead Jenny Styles were in Sydney and Melbourne recently surveying the reactions and experiences of our Australian customers, using The Emotional Culture Deck's Customer Experience Deck. The deck allows interviewees to choose from a range of different words that best describe their emotions or experiences in response to product testing. “It's an incredibly useful, practical way to engage with customers. The cards help them distill reactions into words really easily, without risk of anybody putting words in their mouth,” says Ash. “And from a data point of view, the fact that a range of different people are choosing from the same set group of words, really helps us quantify their responses.